Monica has tapped into one of the most useful business applications in Evernote. “I put all my drawings in shared notebooks so others can see what we’re talking about and get a visual understanding of it, even if they didn’t hear our discussion.” “Drawing and sending optimized photos is the best way for me to help others understand what we’re doing,” she said. Ideas can move out of the meeting room and out into the world effortlessly. She sees illustrations as an extension of her own speech that’s automatically ready for collaboration and discussion. Monica is pragmatic about her “sketchy” communication style. “So using Evernote to take pictures of all my drawings and handwritten notes is my favorite thing.” “I’m a very visual person, and to break down concepts or to create a vision for a marketing plan or project strategy, I need to sketch it on a whiteboard or put it on paper,” she says. Monica Chua, Director of Product Marketing On the whiteboard, she sketches out the customer’s journey from discovering the product to buying and using it.
So I….” she trails off and instead reaches for a dry erase marker that’s always within her reach. “They don’t know the difference between product management and product marketing. “People don’t understand it,” she laughs. As a director of product marketing for Evernote, she often has a difficult time explaining to people on the outside what product marketing is. She relies on them to illustrate even her everyday speech, because to her, communications and visuals are inextricably linked.
In this series, we’ll spotlight employees and the clever and creative ways they use the product! Get some inspiration from Evernote insiders. Inspired by airy surroundings and collaborative atmosphere, Evernoters happily mix work with life and share their discoveries about using Evernote.
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